A positive and powerful skin campaign spearheaded by the NHS calling you to embrace the skin you’re in regardless of if you suffer from a skin condition like acne, psorasis or eczma.

The initial idea grew from Kinsitsui which is a Japenese practice of mending broken ceramics with gold to show they are more beautiful for being broken.

With this idea in mind the NHS wanted to allow consumers to see that their scars, spots and blemishes are what make them beautiful. 

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